BUSINESS GROWS SPINE: Trader Joe’s Decides Against Caving To The Mobs, Will Not Change Packaging.

The California teen’s petition has fewer than 5,000 signatures but the fact that one bored teenager with a computer could cause an entirely successful corporation to change their grossly successful marketing strategy is a sure sign that we’ve lost the center of what began as an important discussion about race and government and has now devolved into cherry-picked temper tantrums.

It remains to be seen what, if anything, Trader Joe’s actually changes. My money is on “nothing.” To my mind, this is just smoke and mirrors and they’ll get on with their business knowing the winds will change and the news cycle will move on and everyone will forget about them soon enough.

It’s an idea so crazy, it just might work.