JAMES LILEKS DISCOVERS THE ANTI-PELOTON WOMAN: “I wouldn’t be surprised at all if this ad was shot with an eye towards avoiding the Peloton fiasco. You know, the business about getting beat up on Twitter by people who would never buy your product, but casually poison the brand so anyone who does buy the product is revealed as someone who should DO. BETTER. Being immensely self-satisfied is unattractive to everyone except people who are already immensely self-satisfied.”