NETHERLANDS WANTS TO DROP ‘HOLLAND’ NICKNAME IN TOURISM MAKEOVER:
The Western European nation, which includes the famous Dutch region, is dropping the nickname as part of a tourism rebranding effort designed to bring in more of the right kind of visitors, the Sydney Morning Herald reported.
Rather than being known for such things as Holland’s drug-culture capital Amsterdam, Netherlands government officials want to reinvent the country as a whole to promote its commerce, science and arts, the Herald said.
But how will the Amsterdam police cope?