FACE, MEET PALM: Facebook auto-generates videos celebrating extremist images.

The animated video begins with a photo of the black flags of jihad. Seconds later, it flashes highlights of a year of social media posts: plaques of anti-Semitic verses, talk of retribution and a photo of two men carrying more jihadi flags while they burn the stars and stripes.

It wasn’t produced by extremists; it was created by Facebook. In a clever bit of self-promotion, the social media giant takes a year of a user’s content and auto-generates a celebratory video. In this case, the user called himself “Abdel-Rahim Moussa, the Caliphate.”

“Thanks for being here, from Facebook,” the video concludes in a cartoon bubble before flashing the company’s famous “thumbs up.”

I think maybe we’ve reached the point of diminishing returns on social media automation.