SEX & SOFT DRINKS & ROCK’N’ROLL: A former Netflix creative director just got $1.6 million from big names in tech for Liquid Death, which is water in a tallboy can. “Cessario’s background playing in punk and heavy-metal bands influenced Liquid Death’s branding, which speaks to the ‘extreme’ straight-edge punk crowd that abstains from alcohol and drugs.”
Although these days I wouldn’t be too sure about the sex part.