APPLE HAS A MESSAGE FOR AMAZON AND GOOGLE AND IT’S PLASTERED ON THE SIDE OF A HOTEL AT THE BIGGEST TECH CONFERENCE OF THE YEAR: “The message, which takes up about 13 floors of building, says : ‘What happens on your iPhone, stays on your iPhone’ with the URL to Apple’s privacy website. While Apple’s ad focuses specifically on phones, it’s really a broader message about the companies it competes with in multiple industries.”

Sadly though, what happens in your real life doesn’t stay there, as far as Apple CEO Tim Cook is concerned.