CHANGE: Faced with falling birth rates, China urges citizens to have more babies.

The one child policy ran until 2015 when it was partially relaxed to allow some couples to have two children, but families have been slow to embrace official approval to expand.

An op-ed in a state-run newspaper titled “Giving birth is a family matter and a national issue too” is the latest to encourage couples to have more children, and call for official action to enable young people to start families.

The full-page column was published in the overseas edition of the People’s Daily, mouthpiece of the Chinese Communist Party. It warned that “the impact of low birth rates on the economy and society has begun to show.”

The piece has attracted millions of comments online, and comes as the government revealed a new official postage stamp, which seems to hint that it may drop the remaining restrictions on the number of children people can have.

Can the State cajole a country out of a State-induced demographic tailspin? We’ll see…