DON’T BE EVIL: Google ‘identifies rape victims.’

Searches for attackers and alleged attackers in several prominent sexual assault cases automatically reveal the names of women that they have been convicted or accused of abusing.

Entering the name of a victim or complainant in the site’s search engine can also flag up the identity of their abuser or alleged abuser. The identity of vulnerable defendants granted anonymity can also be revealed.

Google uses automated “related search” and “autocomplete” functions to direct users to content associated with the terms that they enter online. The related search feature makes suggestions at the bottom of the web page based on what other users have been looking for. Autocomplete adds words into the search bar once the user has started typing to predict their query.

Google’s algorithm automatically brings up victims’ names because it has logged popular searches for information about victims in prominent cases, often after they were illegally named on social media.

It seems there’s no malicious intent here — just an unintended consequence of Google’s ever-present “helpfulness.”