KATIE COURIC: Tech Companies ‘Do Not Care About Stories’ And The Journalism Industry.
Couric, the highly influential journalist and television anchor, is yet another person to speak out against the tech industry for not caring about its potentially adverse effect on her industry.
“These tech companies are not media companies. They do not care about stories, about content, about true connection,” Couric told Recode founder Kara Swisher during a podcast published Wednesday. “I think they care about widgets and gadgets and delivery systems, but they aren’t super-interested in the vegetable soup that’s running through the pipes.”
Couric suggested that in order to remediate such a problem, a company needs to truly value good writing and what it can do.
“I think the secret sauce is people who are technologically savvy, but also respect and care about storytelling,” Couric continued. “The company that combines those two things is gonna win the day. I haven’t really found it yet.”
See, that’s the thing with “storytelling” — it needs Rather* a lot of editing and a sense of drama to make it exciting — if not entirely accurate.
* Pun definitely intended.