November 22, 2017

HMM: What if there were another way for advertisers to reach their audience while keeping users data anonymous and encrypted, and even rewarding them for their attention?

The good news was that the general public started becoming more aware of Facebook’s attitude towards privacy.

The bad news is that the situation is worse than it’s ever been. Advertisers need ways to reach their audience, and these “free” social media platforms are a path to do just that.

But, what if there were another way for advertisers to reach their audience while keeping users data anonymous and encrypted, and even rewarding them for their attention?

When I heard that a company was addressing the advertising and privacy issue with a new cryptocurrency, naturally it caught my attention.

Charlie Silver, a seasoned and successful entrepreneur, created Algebraix with the intention of making cryptocurrency go mainstream.

I spoke with Charlie to learn more about his company and their plans to break into the crowded advertising market.

Algebraix is an up-and-comer in the current tech scene and is looking to make waves, in what they believe, will become an entirely new field of advertising.

How the Algebraix platform works is simple. Users sign up to receive cryptocurrency that can be spent within the Algebraix blockchain network or traded for other cryptocurrencies, or converted to paper money through other online exchange services, as a reward for consuming digital media such as movie trailers and TV commercials.

While not perfect, it does seem like an improvement over the current system in which users trade every single detail of their lives in exchange for being served up ads on a “free” social network.

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