NOW THIS IS THE 21ST CENTURY I WAS HOPING FOR: Domino’s Will Begin Using Robots to Deliver Pizzas in Europe.
Domino’s Pizza Enterprises Ltd., the world’s largest franchise licence owner of Domino’s Pizza, with operations in markets across Asia and Europe, has formed a group called Domino’s Robotic Unit to oversee the project.
Domino’s has tested ground-based autonomous vehicles for pizza delivery in Australia and New Zealand in 2016. In November it also delivered a pizza –peri-peri chicken– by drone in New Zealand.
“With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this,” Domino’s Pizza Enterprises Chief Executive Officer Don Meij said in a statement.
Domino’s ended its old “30 minutes or it’s free” guarantee because of the danger it created for its human delivery drivers — might robots let the company bring it back?