FEAR AND LOATHING FOR FUN AND PROFIT: The Hate Group That Incited the Middlebury Melee.

Morris Dees is a born salesman who was a committed capitalist before he entered elementary school. “When I was 5, I bought a pig for a dollar. I fattened it up and sold it for $12,” he once told People magazine. “I always had a feel for making money.”

When his mother sent him a fruitcake his freshman year in Tuscaloosa, Morris and classmate Millard Fuller wrote other students’ parents offering to deliver freshly baked birthday cakes. Soon they were selling 350 cakes per month. By the time they left law school, they were making $50,000 a year—$400,000 in today’s dollars.

After graduation, Dees and Fuller hung out a shingle and practiced law. But the real money came from their mail order business, peddling everything from cookbooks to tractor cushions. In 1969, Dees sold the direct-mail firm to the Times Mirror Co. for $6 million. By then, Fuller had cashed out, given away his money, and with his wife gone to live a Christian life building homes for the poor—efforts culminating in the creation of Habitat for Humanity.

Dees also started a nonprofit, which he named the Southern Poverty Law Center. But he gave up neither the high life nor the direct-mail business. He lives in luxury with his fifth wife and still runs the SPLC, which has used the mail-order model to amass a fortune. Its product line is an unusual one: For the past 47 years, Morris Dees has been selling fear and hate.

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