BROSURANCE BUMMER, MAN: Young People Pick Beer Over Obamacare, says Aetna CEO.

I’m old enough to remember way back to this week in 2013, when the world was still young, and everything seemed possible — those halcyon hallucinogenic, fun-filled days of “Brosurance.” This was the unfortunate portmanteau created by a pair of the Obama administration’s fellow travelers, the Colorado Consumer Health Initiative and ProgressNow Colorado Education, “two nonprofit advocacy groups involved in promoting enrollment under the Affordable Care Act.” According to CNBC,* they promised “young people” they could have both beer and insurance — Brosurance, dude! — thanks to the wonders of Obamacare.


Remember kids, “‘Keg stands are crazy. Not having health insurance is crazier,’ it says next to a photo of three hard-partying guys, described as ‘bros for life,’” before adding the two scariest words in the English language, “Thanks, Obamacare!” near the bottom of the ad.

*Speaking of Obama’s fellow travelers.