In what can only be characterized as a new low in the university building re-naming mania, Yale University, an alma mater of which I am increasingly embarrassed, has recently seen fit to establish a “Committee to Establish Principles on Renaming.” Needless to say, the committee, composed of faculty, alumni and students, has, as a matter of pure demographics, checked all the requisite “diversity” boxes (African-American, Hispanic, Asian, etc.), but it has failed to check the far more basic box of whether or not its fundamental mission would pass the laugh test in a sane society.

Private Ogilvy could not be reached for comment.