ARCANE AND PROBLEMATIC: The taxonomy of porn.

In 2015, Stoya launched the porn site TrenchcoatX.com with fellow adult-film star Kayden Kross. The site’s first iteration sought to avoid traditional porn’s arcane and problematic search tags by forgoing them. “At first, when the site launched we put up descriptions of the movie, and each scene. There were no labels on any of it, which was nice and utopian,” Stoya explained.

But the seeming utopia ran into a challenge: How could users tailor the site’s content to their preferences, and (more crucial to the founders) how could the site enable customers to prevent content from popping up that they might find traumatizing?

It’s marvelous, the things we’re encouraged to worry about.