PAST PERFORMANCE IS NO GUARANTEE OF FUTURE RESULTS:

As I understand your use of this term, “the media” is essentially shorthand for anything you read, saw or heard today that you disagreed with or didn’t like. At any given moment, “the media” is biased against your candidate, your issue, your very way of life.

But, you know, the media isn’t really doing that. Some article, some news report, some guy spouting off on a CNN panel or at CrankyCrackpot.com might be. But none of those things singularly are really the media.

Fact is, there really is no such thing as “the media.” It’s an invention, a tool, an all-purpose smear by people who can’t be bothered to make distinctions.

“Dear readers: Please stop calling us ‘the media.’ There is no such thing,” Paul Farhi, the Washington Post, Friday.

Thousands of conservatives and even some moderates have complained during my more than three-year term that The Post is too liberal; many have stopped subscribing, including more than 900 in the past four weeks.

It pains me to see lost subscribers and revenue, especially when newspapers are shrinking. Conservative complaints can be wrong: The mainstream media were not to blame for John McCain’s loss; Barack Obama’s more effective campaign and the financial crisis were.

But some of the conservatives’ complaints about a liberal tilt are valid. Journalism naturally draws liberals; we like to change the world. I’ll bet that most Post journalists voted for Obama. I did. There are centrists at The Post as well. But the conservatives I know here feel so outnumbered that they don’t even want to be quoted by name in a memo.

—The late Deborah Howell, then the Post’s ombudswoman (a job the Post has since eliminated), November 16, 2008.

‘Yeah, I’m In The Media. Screw You.’

—Button worn by the late Ginny Carroll to the 1992 Republican convention. Carroll was a bureau chief for Newsweek, then owned by the Washington Post.

Incidentally, this isn’t the first time that Farhi has tried to play these semantic games: As Tim Graham of NewsBusters paraphrased a similar Farhi column in 2012, “WashPost Writes The Public Be Damned: They’re Biased If They Think We’re Biased.”

Perhaps Iowahawk has the best response to Farhi’s latest column, and its smug headline, “Dear readers: Please stop calling us ‘the media.’ There is no such thing.” “Okay, how about we just call you assholes,” he tweeted yesterday.

Or Democrat operatives with bylines. Often the two phrases are quite interchangeable. (Unexpectedly.)

All of which is why, as  Kurt Schlichter writes, “We’re Laughing at the Self-Destruction of the Media Gatekeepers.”