QUESTION ASKED: Donald Trump finally ramped up his campaign spending. So where did the money go?

The campaign’s largest investment continues to be in digital consulting and online ads. Giles-Parscale, a San Antonio-based firm whose president, Brad Parscale, serves as the Trump campaign’s digital director, was once again the biggest vendor for the month, collecting $11.1 million, much of which was directed to digital ads. The company, which got its foothold designing websites for the Trump Organization in 2011, had previously been paid $12.5 million this cycle.

Cambridge Analytica, a data-analytics firm backed by GOP megadonor Robert Mercer, got $250,000 in August, up from $100,000 in July. Trump’s media consultant, Rick Reed, was paid $4.5 million to place TV ads. And Private Jet Services, a New Hampshire-based air charter, received $2.3 million. That’s a shift from past months, when Trump mainly used own his private jet company Tag Air to fly. In August, Tag Air was paid just about $320,000.

Through July, the campaign had directed nearly $7.7 million in reimbursements to Trump properties and Trump family members, a practice that drew criticism. But such spending drastically dropped in August. In all just $548,519 went to reimburse Trump and his companies, the majority to Tag Air, the new filing shows.

Trump started spending more like a traditional presidential candidate in the last month — $30 million — and on more conventional campaign expenses, and his national and swing-state poll numbers have shown a commensurate rise.