July 28, 2016

SAVING YOUR AUDIENCE, YOU’RE DOING IT WRONG, HOLLYWOOD:

On Tuesday, film industry house organ Variety ran the headline, “Box Office Meltdown: Hollywood Races to Win Back Summer Crowds.”

Apparently by alienating half their audience, as Heat Street notes: The Internet Is Furious Over Ghostbusters’ Hillary Clinton Endorsement.

In a world of hundreds of TV channels and somewhere in the (very crowded) neighborhood of a billion Websites, Hollywood is the last mass media left – but a crappy hyper-politicized product and insulting its potential consumers doesn’t sound like a very good strategy to preserve its existence.

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