BUILDING A BETTER WORLD THROUGH BOOZE! James Lileks looks back at mid-WWII ads promising battle-weary Americans better tomorrow, brought to you by “The Men Who Plan Beyond Tomorrow!” “Remember: men who think up things like this prefer Seagram’s.” Specifically, Seagram’s V.O., which was my dad’s favorite hooch.

Give Seagram credit for living up to their motto; all that V.O. the ads sold built a pretty nifty piece of mid-century modernism a decade later  — designed by the drinkingest modern architect of the 20th century, appropriately enough.