I’M CALLING IT: SOCIAL NETWORKING IS OVER:
Confusion about the difference between social networking and social media is why most people haven’t noticed the decline of social networking. People don’t stop to think about the difference.
The sharing of social media — professionally produced videos, articles, podcasts and photos — is gradually replacing the sharing of personal content about one’s life.
For example, as you read my column, this article is being shared on Facebook, Twitter, Google+ and other so-called “social networking” sites. But that isn’t social networking; it’s social media.
Just ask Twitter
Micro-blogging, micro-schmogging. No matter what you call it, Twitter is included in every roundup, comparison or article about social networking. It’s universally included in the “social network” category.
That’s why it’s telling that Twitter last week reportedly recategorized itself in Apple’s App Store. The company removed its app from the “social networking” category and put it into the “news” category.
The move transformed Twitter from the No. 5 social networking app in the App Store to the No. 1 news app. The move also redefines Twitter: It’s no longer a place where people connect with other people to talk about their lives; it’s now a place where people get news.
Well, whatever news Twitter deigns to share with them, given that earlier this year, Twitter exited both social networking and social media to become social justice warriors.