March 10, 2016


Dos Equis, which is owned by Heineken, isn’t halting the campaign as much as ending the tenure of Jonathan Goldsmith, the man who has played the character since 2007.

“Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution,” the company said in a statement.

The final ad for Goldsmith has “The Most Interesting Man” taking a one-way trip to Mars.

In the 60 second spot, the suave Dos Equis pitchman is bid a fond farewell from the likes of bikers, monks, beautiful women, and a grizzly bear.

“His only regret is not knowing what regret feels like,” says the ad’s narrator.

Heh, indeed.™

Goldsmith began his acting career as a blink-and-you’ll miss him red shirt performing maintenance on equipment in the corridor of the Enterprise in the first regular season episode of Star Trek to be filmed in 1966, so it’s rather fitting that he’s ending his tenure as Dos Equis’ pitchman with the Most Interesting Man in the World being dispatched to the red planet.

InstaPundit is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to