HOW TO GET AN ENTREPRENEURIAL HERO TO THE BIG SCREEN: Make her a woman. My latest column for Bloomberg View looks at the new movie Joy.

In the movies, an entrepreneur is more likely to be a super-villain, or at the very least a mobster, than someone who builds a significant enterprise without getting anyone killed. Even the non-murderers are miserable jerks. Take Aaron Sorkin’s angry, status-obsessed Mark Zuckerberg in “The Social Network” or his Steve Jobs in the abysmal recent movie by that name.

So it might be a surprise to discover a big-budget, award-friendly new film telling a tale of entrepreneurial ingenuity where the protagonist is heroic and the ending is happy. Except that in this case the entrepreneur is a woman. Her gender makes self-assertion, ambition, and even a touch of ruthlessness unconventional and therefore culturally acceptable….

But “Joy” is more than a wholesome paean to girl power. It’s a portrait of entrepreneurial gumption, with a protagonist whose journey is as relevant to men as to women. On her way to fame and fortune, Joy must reawaken the creative spark dampened by her dysfunctional family, solve practical business problems of financing and distribution, confront her self-doubts, find her persuasive sales voice and subdue adversaries who take advantage of her inexperience and trust. These aren’t uniquely female challenges.

With an appearance by Wikipedia founder Jimmy Wales, who gives the movie three hearts. Read the whole thing here.