October 6, 2015

TRIGGER WARNING — IT’S “TRIGGER WARNING WEEK!” “Direct 2 Drive, an online games retailer, has adopted the PR strategy of the moment: relentless mockery of hand-wringing social justice warriors on the web. D2D recently launched a tongue-in-cheek ‘Trigger Warning Week,’ a limited offer of 50 – 80% discounts off gaming’s ‘most inclusive, diverse, and empowering titles.'”

Meanwhile, automaker Kia mocks another facet of PC culture: the “everybody’s a winner” trophy for mere “participation” in sports.

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