BLOOMBERG: Donald Trump vs. Pro Football Is A Ratings Game The NFL Can’t Win.

Related: “All Steelers stood for the anthem–there was no arm-locking.”

Plus the first response: “I wouldn’t know. I’m no longer watching the #NFL.”

PREDICTION: Spacex Big Rocket will go down in history like DC-3 and Caravel sailing ships.

ANALYSIS: TRUE. The NFL Made ‘the Worst Branding Move of Modern History… and Roger Goodell Owns It (Video).

FAKE NEWS: How The KGB Duped Oliver Stone. To be fair, he’s pretty dupe-able.

SPECIAL OPERATIONS COMMAND’S QUEST FOR FREEZE DRIED PLASMA (FDP): FDP is an emergency dehydrated version of blood plasma. Plasma requires refrigeration. FDP doesn’t. It’s easy to see why SOCOM was interested. But when it came to obtaining FDP for U.S. soldiers, the enemy was the Food and Drug Administration.

“…SOCOM has been using French FDP, which the French military has been producing and using since 1994. After 2001 SOCOM became aware of allied special operations troops using it and in 2010 sought to get it for American troops. No American firm produced FDP because earlier (late 1940s) efforts were abandoned because of seemingly insoluble contamination problems.

The French military solved those contamination problems and produced it for use by French troops operating in distant parts of the world. By 2010 SOCOM was still trying to find an American supplier of FDP. The problem was that in the United States the FDA (Food and Drugs Administration) needed an American firm to produce FDP that they could put through their testing and approval process.

Read the whole thing.

DON SURBER: How Trump Beat The NFL. “The media and the NFL did not know what hit them. I do. They hit themselves. Hard. They acted morally superior.”

The worst side effect of the civil rights era is the attitude of moral superiority toward ordinary Americans that it inspired in the political class.

PERSONALLY, I’M JUST HAPPY THAT THEY’RE NOT LECTURING ME ABOUT MY CARBON FOOTPRINT LIKE THEIR PREDECESSORS, BUT YEAH: Why The Private-Jet Scandal Resonates:

Like state dinners and presidential vacations, private-jet travel comes at an expense that might be shocking to ordinary taxpaying Americans but really amounts to approximately nothing in the greater scheme of federal spending, which is dominated by Social Security, Medicare, Medicaid, and national defense. All of the corporate-jet travel undertaken by all federal officials, including the president, doesn’t add up to a day’s spending on Social Security.

But it does offend some Americans’ sense of propriety, and Americans aren’t entirely wrong to be offended. From the success of Mark Leibovich’s This Town and Angelo Codevilla’s The Ruling Class to the election of Donald J. Trump as president of these United States, there is a sense that what really is sticking in the great American craw is not so much a dispute over policy differences — you don’t go to Donald Trump for policy insights — but resentment over the entitlement and arrogance of something Americans long told ourselves we did not have: our ruling class.

Yes.

UPDATE: From the comments:

Milton Friedman explains:

“I do not believe that the solution to our problem is simply to elect the right people. The important thing is to establish a political climate of opinion which will make it politically profitable for the wrong people to do the right thing. Unless it is politically profitable for the wrong people to do the right thing, the right people will not do the right thing either, or if they try, they will shortly be out of office.”

Firing Price helped to change the political climate of opinion.

Yes.

TOO BUSY GETTING T-SHIRTS PRINTED, I GUESS: Fellow Puerto Rico Mayor Rips San Juan Mayor — ‘She’s Not Participating In Any Meetings.’

I’D LIKE TO SEE THE JUSTICE DEPARTMENT ON THIS: Berkeley Antifa stalks Republican students at dinner. “In late August, Ashton Whitty, one of the conservative students at the university, was stalked by several Antifa demonstrators who approached her at a gas station and pummeled her vehicle as she fled the scene.”

Sounds like a conspiracy to deprive people of their civil rights.

AT AMAZON, Hot New Releases, updated hourly.

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And, Today’s Digital Deals.

WAIT, THIS IS CONTRARY TO THE NARRATIVE: Bloomberg: No, Trump Didn’t Botch the Puerto Rico Crisis: A Q&A with former Navy Captain Jerry Hendrix on smart preparations the White House and Pentagon made for the looming storm. Key bits:

TH: So, it seems like everybody has blasted Trump administration’s response to the Puerto Rico crisis. Has that criticism been fair?

JH: No, I don’t think so. First of all, there was a fair amount of anticipatory action that is not being recognized. Amphibious ships, including the light amphibious carriers Kearsarge and Wasp and the amphibious landing ship dock Oak Hill were at sea and dispatched to Puerto Rico ahead of the hurricane’s impact.

These are large ships that have large flight decks to land and dispatch heavy-lift CH-53 helicopters to and from disaster sites. They also have big well-decks — exposed surfaces that are lower than the fore and aft of the ship — from which large landing craft can be dispatched to shore carrying over 150 tons of water, food and other supplies on each trip. These are actually the ideal platforms for relief operations owing to their range of assets. The ships, due to their designs to support Marine amphibious landings in war zones, also have hospitals onboard to provide medical treatment on a large scale. That these ships were in the area should be viewed as a huge positive for the administration and the Department of Defense. . . .

Puerto Rico is an island that suffers from its position in the middle of the Caribbean and its physical separation from the U.S. Its roads were in disrepair and its electrical grid was antiquated prior to the hurricane. The island has also suffered for years from ineffective local government and rising local territorial debt.

The Navy used to operate a large Navy base there, Naval Station Roosevelt Roads. I spent six months on the island in 1993, but when the island’s population protested the presence of the training range at nearby Vieques Island, the Navy shuttered the base, taking $300 million a year out of the Puerto Rican economy.

If they still had that Navy base they’d be in better shape, but local politicos wanted it gone. (Bumped).

SALENA ZITO: The media is missing the Republican takeover in New England.

On Sept. 19, Politico congressional reporter Burgess Everett tweeted that he suddenly “[Remembers Vermont has a Republican governor].” His tweet prompted Seung Min Kim, a fellow Politico reporter who covers the US Senate to reply that she “[Learns Vermont has a Republican governor].” That, in turn, instigated a response by Wall Street Journal congressional reporter Byron Tau: “[Googles the name of Vermont’s Republican governor].”

To which Phil Scott, Vermont’s Republican governor responded that he “[Is Vermont’s Republican governor].”

The moment was comical but also insightful, underscoring just how little Washington’s political class knows about who holds the executive power in the Northeast.

Here’s the surprising truth: It’s not the Democrats.

Last November, while most of the country was either cheering Donald Trump’s presidential win or making an appointment with their therapist about how to cope with the results, New Englanders in four out of the region’s six “blue” states — Vermont, New Hampshire, Massachusetts and Maine — woke up the next morning with four Republican governors.

Three of those governorships flipped from blue to red. It was a trend that the Northeast had not seen for a generation, but it received little national attention. (Connecticut and Rhode Island hold their governorship elections in 2018.)

If the reverse had happened, and four Democrats had won governorships in deep red states last year, the news would have been treated quite differently, said Brad Todd, a Washington, DC-based GOP strategist.

Well, yes.

Plus: “In the aftermath of the 2016 electoral — but not popular-vote — win of Trump over Hillary Clinton, Democrats have spent endless time bemoaning their inability to capture the Electoral College. They blame it on a so-called antiquated system that gives greater weight to the states populated by more cows than people. But it really is a symptom of a bigger problem for the Democrats: The Republican Party is the only party that is a national party. Republicans, at some level, are competing in every state up and down the ballot, while Democrats are not competing anywhere but on the coasts and in the big cities. In short, they are a regionalized party, confined to the most densely populated parts of the nation — more cut off and compartmentalized than the GOP.”

Also: “Seven years after the Republicans won the House and three years after they gained the US Senate majority, the media/entertainment complex still fails to accept or understand that the majority of this country is center-right. Until these institutions grasp this fact, they will continue to see their viewership drop and their trust erode. There is a reason this year’s Trump-bashing Emmy Awards saw viewership figures tank for the second year in a row (11.38 million views — down 5 percent from 2015). You can’t expect to hold onto the middle of the country when you spend four hours mocking the choice many of them made for president.”

TO BE FAIR, UNTIL 2017 WE WEREN’T EVEN PARTICIPATING IN IT: How America Is Losing The Battle For The South China Sea.

NEW FRONTIERS IN LEFTIST AUTOPHAGY: Delete! Leftists’ attempts to ‘normalize’ George W. Bush aren’t going over well with ‘real Dems.’

Which seems so odd — since real Dem Donna Brazile wrote at CNN.com in 2013 that “Bush came through on Katrina,” and while it’s a standing tradition on the left to rehabilitate the previous Hitler to bash the current Hitler in office, perhaps they’re not yet ready to destroy the false narrative that eventually gave us Obama — and Obamacare.

(Classical reference in headline.)

ARE YOU EXERCISING YOUR PELVIC FLOOR:  The painful reason so many women don’t want sex.

THE REAL GENDER GAP: Men lag in humanities, languages, graduate fields of study.

When women are underrepresented, it’s a crisis. When men are underrepresented it’s progress.

RACHEL MADDOW: Trump Obsessing Over NFL Protests While Ignoring Puerto Rico.

Besides its being not true, you know what would have made recovery efforts easier for Puerto Rico? A nice big US Navy base there. Too bad Maddow’s future colleague at NBC Al Sharpton led the protests that ultimately removed it in 2003 – which also significantly damaged Puerto Rico’s economy. As John Stossel, then with ABC reported at the time, “The base contributes $300 million a year to the local economy…It’s as if some of the protesters want bombs to stop falling from the sky, but they want money to keep falling.”

Related: A CBS 60 Minutes segment on Vieques hosted by Scott Pelley from that period.

CHANGE: How Generation X Already Changed the Gun Industry (Not That You Noticed).

THE BEST LOCATION IN THE WORLD, 300 CLEAR NIGHTS, 3 TIMES THE DIAMETER, 9 TIMES THE SURFACE AREA  AND 10 TIMES THE ANGERED GODS OF ANY OTHER EARTH-BASED TELESCOPE:  Hawaii approves construction of telescope on sacred volcano.

MOST PEOPLE AREN’T WASHING THEM, PERIOD: Chances are you wash hands wrong — and it’s making you sick.

THIS IS MY SHOCKED FACE:  The Hypocrisy Of Liz, Melania’s Graciousness, And Lessons From Dr. Seuss.

CAN HE MOVE ELSEWHERE NOW?  Chuck Todd Seems to Think the Declaration of Independence Is ‘Very Fundamentalist’.  China, Cuba, Venezuela seem to align with his beliefs that rights are something the government giveth and the government taketh away.  He should be happy there.

BECAUSE THEY DON’T SELL?  ‘Kingsman 2’ Director on Why He Cut Trump References from Film.