LEGENDARY NEW YORK DAILY NEWS COLUMNIST JIMMY BRESLIN DEAD AT 88. In his introduction to his mid-‘70s anthology on the New Journalism, Tom Wolfe credited Breslin as being a key player in that form’s early days, when Breslin stumbled upon the opinion columnists’ equivalent of the discovery of fire:
The Herald Tribune hired Breslin to do a “bright” local column to help offset some of the heavy lumber on the editorial page, paralyzing snoremongers like Walter Lippmann and Joseph Alsop. Newspaper columns had become a classic illustration of the theory that organizations tend to promote people up to their levels of incompetence. The usual practice was to give a man a column as a reward for outstanding service as a reporter. That way they could lose a good reporter and gain a bad writer. The archetypical newspaper columnist was Lippmann. For 35 years Lippmann seemed to do nothing more than ingest the Times every morning, turn it over in his ponderous cud for a few days, and then methodically egest it in the form of a drop of mush on the foreheads of several hundred thousand readers of other newspapers in the days thereafter. The only form of reporting that I remember Lippmann going for was the occasional red-carpet visit to a head of state, during which he had the opportunity of sitting on braided chairs in wainscotted offices and swallowing the exalted one’s official lies in person instead of reading them in the Times. I don’t mean to single out Lippmann, however. He was only doing what was expected of him . . . [ellipses in original — Ed.]
In any case, Breslin made a revolutionary discovery. He made the discovery that it was feasible for a columnist to leave the building, go outside and do reporting on his own, actual legwork. Breslin would go up to the city editor and ask what stories and assignments were coming up, choose one, go out, leave the building, cover the story as a reporter, and write about it in his column. If the story were big enough, his column would start on page one instead of inside. As obvious as this system may sound, it was unheard of among newspaper columnists, whether local or national. If possible, local columnists are even more pathetic. They usually start out full of juice, sounding like terrific boulevardiers and raconteurs, retailing in print all the marvelous mots and anecdotes they have been dribbling away over lunch for the past few years. After eight or ten weeks, however, they start to dry up. You can see the poor bastards floundering and gasping. They’re dying of thirst. They’re out of material. They start writing about funny things that happened around the house the other day, homey one-liners that the Better Half or the Avon lady got off, or some fascinating book or article that started them thinking, or else something they saw on the TV. Thank God for the TV! Without television shows to cannibalize, half of these people would be lost, utterly catatonic. Pretty soon you can almost see it, the tubercular blue of the 23-inch screen, radiating from their prose. Anytime you see a columnist trying to squeeze material out of his house, articles, books, or the television set, you’ve got a starving soul on your hands . . . You should send him a basket . . .
And as with the DNC-MSM still trying to understand flyover country after a half century of anthropologic study, those last sentences are a reminder that very little changes in the world of old media.