SHOULD TIME HAVE FEATURED A MOTHER BREASTFEEDING HER THREE-YEAR OLD SON ON ITS COVER? As with other recent questionable cover efforts from both Time and Newsweek, when you’re in the legacy media and selling horse and buggy-speed news in the world of blogs and Twitter, you have to do what you have to do in order to have those same blogs and Twitter users talking about you — even if what you intend as shock ends up as ridicule instead.

Although it’s yet another reminder that Henry Luce and the middlebrow era both left the Time/Life building long ago.