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GET WOKE GO BROKE – BIG RIG EDITION:

[US Xpress CEO Eric Fuller] offers contrition for being born a straight, white male, of course. But as a white savior, he is still not above using racist terms such as “Latinx,” a word that is well-documented as being a culturally offensive slur favored by affluent whites.

As a straight, white male, what I see as positive characteristics for opportunity within our industry is different than what a gay, Black or female person may see — or someone of Asian descent, someone who is trans or Latinx.

Unsurprisingly, this privileged white man who inherited his executive position from his daddy, accused truck drivers of being toxic people with white privilege.

Start talking to team members from minority communities within your organization and listen to them. Ask them to tell you how they view the openness and inclusion within our industry. Put yourself in their shoes. Think about the advantages that you have and how different their experiences are than yours.

CEO Fuller really, REALLY likes slandering his employees and his industry as being racist, doesn’t he?

In the previous year, I’ve interviewed multiple, highly skilled candidates for roles at U.S. Xpress. While each candidate has his or her own story, overwhelmingly I heard them talk about the lack of acceptance of diversity and perceived lack of opportunity within our industry.

While I admit that U.S. Xpress has a long way to go in developing a more inclusive culture…

Mr. Fuller made it very clear that the focus of his leadership had nothing to do with shipping goods, or making a profit, but instead on things such as creating “a safe space for open dialogue about important issues that impact women, the LGBTQ+ community…”

Exit quote: “You’ll never guess what happened next.”

GET WOKE, GO BROKE: In his analysis of this year’s law school rankings, David Lat notices something: “UC Law, San Francisco, formerly known as UC Hastings Law, dropped 22 spots in this year’s ranking to #82, after falling nine places in last year’s ranking. So since its board of directors voted to change its name in 2021 (because of Serranus Clinton Hastings’s involvement in the killing and dispossession of Native Americans), the school has dropped by 31 spots. Are respondents to U.S. News reputational surveys confusing UC Law, San Francisco, with the lower-ranked University of San Francisco School of Law (#165)?”

GET WOKE, GO BROKE: Woolworths’ decision to shun Australia Day inflames culture war. “Australia Day, a public holiday marking the arrival of the first ships carrying British convicts in Sydney in 1788, is traditionally celebrated on January 26 with family parties and barbecues. More recently, it has become a point of contention for Australians who believe the date should be changed because of its colonial origin. The debate over the national holiday escalated this month after the country’s largest retailer Woolworths announced it would not stock Australia Day paraphernalia — including caps, temporary tattoos and plastic flags — due to a “gradual decline in demand” for merchandise.”

Related: Woolworths to fly First Nation flags outside key offices.

GET WOKE, GO BROKE:

But wait, there’s more:

Every institution has been corrupted.

UPDATE:

ANOTHER UPDATE: Well, sure.

GET WOKE, GO BROKE: Washington Post Says “Involuntary Layoffs” Could Be Next.

One hundred and twenty Washington Post employees have accepted the buyouts the publication announced last month, interim CEO Patty Stonesifer told staffers in a memo Tuesday morning. Stonesifer contended that the Post needs 240 people to accept the “voluntary separation package” to “help restore The Post’s financial health.”

In a followup e-mail to staff, Post Executive Editor Sally Buzbee told staff that only 36 newsroom employees had accepted offers, about “30 percent of our goal across the News department of 119 acceptances of the voluntary buyout package.”

Sad. You’d think a bunch of leftists would be more willing to make sacrifices for the greater good.

NEO: Wherefore woke corporations?

The right has a saying: “Get woke, go broke.” It’s not always true, but it does seem as though it is sometimes the case that taking a woke leftist stance hurts the bottom line. Just ask Budweiser or Disney. And yet it’s seemingly done all the time.

It certainly didn’t used to be that way – that is, companies were far more rigorous in enforcing a “no-politics or alignment with causes” stance (see this). What changed? On the surface, it would seem to make no sense, but there are a host of reasons for it that probably would take a book to explain (and there may be a book someone has already written, and that someone isn’t me).

In 2015, Ashe Schow, then with the Washington Examiner wrote, “With all the attention being paid to college-aged social justice warriors and microagressions, one has to ask: What happens when all these delicate snowflakes enter the workforce?”

Target, Bud, Disney, and the L.A. Dodgers are finding out good and hard — just as the New York Times’ newsroom did in 2020.

 

GET WOKE, GO BROKE: “Effectively, it took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it.”

Plus:

Robert Lachky, a former chief creative officer at Anheuser-Busch, said the decision to work with Mulvaney was a mistake, according to the Post-Dispatch.

“The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said. “People don’t like getting preached to, especially when it comes to drinking beer.”

Do tell.

GET WOKE, GO BROKE: Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign. “‘I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,’ Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business. ‘In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.’”