I WONDER HOW MANY NETFLIX EMPLOYEES CAN SEE WHAT YOU’VE WATCHED, AND WHAT ELSE THEY CAN FIND OUT ABOUT YOU? Netflix’s ‘creepy’ tweet is a reminder of how closely it’s watching us. “Of course, Netflix users should expect the company to know what they’re watching and how frequently they watch it. How else could the company come up with super-specialized recommendations? But what seems to have struck a nerve is that Netflix is using information to share viewing habits publicly. The tone of the message is also drawing criticism. Netflix, after all, produced and promoted the movie, which is in the vein of an uplifting, unapologetically cheery Hallmark film. Shaming its subscribers, even in jest, for watching a feel-good film didn’t sit well with everyone.”

Contempt for your customers doesn’t play well. Who do they think they are, the NFL?