DISPATCHES FROM THE EDUCATION APOCALYPSE: UC Davis spent at least $175K to scrub 2011 pepper-spray incident from Internet:

The Nevins proposal for UC Davis stated that it would employ the expertise of founder David Nevins, a former chairman of the Maryland Board of Regents, and counter negative search keywords for UC Davis by using a “surge of content with positive sentiment and off-topic subject matter” about the university.

Stray voltage media distractions — they’re not just for Obama and Hillary anymore.