“IT’S TIME FOR THE SYMBOLIC ILLUMINATION PHASE OF THE USELESS GESTURE PAGEANT,” Iowahawk tweets, with a link to a New York Times article noting that “the Eiffel Tower would feature the colors of the Belgian flag on Tuesday night in solidarity with Brussels.”

And speaking of the Useless Gesture Pageant, it was only four days ago that “Eiffel Tower turns off lights as part of global Earth Hour.”

But then, it helps to maintain a certain schizophrenia when dealing with the two faces of reprimitivization.