LANES: THE NONSENSE THEORY OF 2016:

The candidate who came into the race with no structural theory of lane-age but with a hard, simple, resonant message—”you’ve been screwed”—got purchase months before anyone else. This was Trump’s great advantage, because to some extent the other campaigns never developed messages because they were so busy trying to tailor themselves to the “lanes” they believed they could first dominate and then grow outward from.

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