BRIAN DOHERTY: How Uber Wins: And how Uber winning can be a win for almost everyone. “Uber did its usual trick of trying to gin up public furor, which often works because the public really likes being able to use Uber. After that first year of operation in good ol’ San Antone, Uber was facilitating tens of thousands of rides monthly. In the end, Uber got a legal deal with San Antonio that both company and city are claiming they are happy with.”