#WARONBOYS: Body-Image Pressure Increasingly Affects Boys. Perhaps, along with “average Barbie,” we need pressure for “average GI Joe?” I’m guessing that won’t get as much traction. On the other hand, this isn’t unhealthy: “Of the boys who were highly concerned with their weight, about half were worried only about gaining more muscle.” Send ’em to the weight room with a copy of Rippetoe.