McDONALD’S GETS BACKLASH FOR ‘GHETTO’ REDESIGN:
Shot:
He was a demon for cleanliness. From the overall appearance, to the parking lot, to the kitchen floor, to the uniforms, cleanliness was foremost and essential. “If you have time to lean, you have time to clean,” was one of his favorite axioms. He was dead on, of course. The first impression you get from a restaurant, through the eyes and nose, is often what determines whether you’ll go back.
— “Burger Meister Ray Kroc,” Time magazine, December 7, 1998.
Chaser:
Burger loving Brits are not lovin’ a McDonald’s in England that underwent a trashy makeover — that makes it look vandalized.
Residents of Redhill, about two hours south of London, say the “ghetto” design leaves a bad taste in their mouths.
“How insulting to all the decent people out there. What an absolute disgrace – get rid of it,” Rachel Karn told the Surrey Mirror. “Don’t they realize it sends a message that graffiti is somehow okay?”
— “McDonald’s gets backlash for ‘ghetto’ redesign,” the New York Post, this past Thursday.
Hangover:
[New CEO Steve Easterbrook] plans to unveil his plan for turning McDonald’s into a “modern, progressive burger company” on May 4.
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Would it surprise you to learn that Easterbrook is a Brit?
Me, neither.
Meet you at Steak ‘n Shake?
— “McDonald’s Is Doomed,” Stephen Green, April 23, 2015.